Resume

Sabina Rana

Senior Digital Product Designer

UI/UX Design | User Research | Cross-functional Collaboration

Based in Toronto, Ontario, Canada.
Email | Linkedin | Portfolio
Sabina Rana – Senior Product Designer – Resume
Education

Interactive Multimedia Management

George Brown College, Toronto, ON

Digital Media Communications

Humber College, Toronto, ON

Key Skills
  • UI/UX Design
  • Product Design
  • Design Systems
  • Prototyping
  • Figma Proficiency
  • Data-Driven Design
  • Asset Management
  • Accessibility Standards
Technical Skills
  • Design Strategy
  • Problem-Solving
  • Agile Environment
  • Industry Trends
  • Stakeholder Management
  • Teamwork
  • Communication
  • Mentorship
Professional Development
Interaction Design Foundation | Online | 2025
How to Design Engaging Products: Insights from Fortnite’s UX
Interaction Design Foundation | Online | 2025
Complex UI Design: Practical Techniques
Interaction Design Foundation | Online | 2025
AI-Powered UX Design:
How to Elevate Your UX Career
Seneca College | Toronto, ON | 2023
Fundamentals of UX Writing
Sheridan College | Mississauga, ON | 2019
HTML Coding Boot camp
Design & Prototyping
  • Figma
  • UXPin
  • Adobe XD
  • Prototyping Tools
  • Adobe Creative Suite
  • Autodesk Maya
  • Blender
  • Unbounce
  • Midjourney
Research
  • Google Analytics
  • Hotjar
  • Survey Monkey
  • Chat GPT
  • Claude
  • Perplexity
Communication
  • Confluence
  • Slack
  • Monday.com
  • Miro
  • Notion
  • OBS Studio
Responsive Design
  • WordPress
  • HTML
  • CSS
  • JavaScript
  • Framer
  • Webflow
  • Shopify
Responsive Design
  • Jira
  • Confluence
  • Nucleo
  • AODA Compliance
Professional Summary

Results-Driven Senior Product Designer with 10+ years of experience creating user-centered interfaces across B2B and B2C industries. Skilled in developing scalable design systems, UI components, and transforming fragmented products into seamless, end-to-end, responsive experiences. Adept at navigating ambiguity and using data-driven insights to design features that drive engagement, brand loyalty, and business success. Committed to delivering innovative, accessible solutions in agile environments.

Key Design Impact & Leadership Projects

Enthusiast Gaming – The Sims Resource (Global creator economy platform)

Drove a 300% revenue increase (+$600K/month) while reducing churn and boosting retention by optimizing user flows, ad placements, onboarding, and mobile responsiveness. Led the redesign using Google Analytics, Hotjar, and Figma to enhance the user experience and exceed KPIs.

Retention-Driven Games & Activities, Ganz Studios, Webkinz

Contributed to Webkinz’s rapid growth, helping it reach 1M+ users and $100M in revenue within its first year, with sustained success over the years, by designing retention-driven games and activities from the platform’s inception, fostering long-term engagement and user loyalty.

Optimized Indoor Wayfinding Maps, Mapsted, Mall Mapp, CampusGo

Attracted global brand interest and improved user experience by collaborating with engineers to implement accessible color schemes, icons, and UI design for Mall Map and Campus Go apps, enhancing design consistency and usability.

Work Experience

Senior Designer (Freelance) | Dec 2023 – Present

Product Design Lab  — Burlington, ON

  • Leverage Claude, ChatGPT, Figma AI, Figma Make, and Adobe Firefly in active client workflows to accelerate ideation, generate design variations, and ship deliverables faster.
  • Architect responsive landing pages and UI systems on CMS platforms, improving performance, brand consistency, and developer handoff velocity in Agile sprints.
  • Lead discovery workshops and translate research insights into scalable, accessible web and mobile experiences, maintaining design documentation in Confluence and Jira.

Senior Product Analyst | Apr 2021 – Dec 2023

Enthusiast Gaming — Toronto, ON
https://www.thesimsresource.com/

  • Attracted partners like Sony Pictures, Amazon, and EA Games by transforming The Sims Resource website into a cohesive experience, leading design sprints and mentoring junior designers for consistency and quality across B2B and B2C experiences.
  • Increased user satisfaction by 71% by redesigning the signup flow, optimizing sign-in and payment processes, and implementing a consistent design system for improved responsiveness across devices.
  • Reduced drop-off rates by 80% and improved efficiency by redesigning the content submission system and streamlining approval workflows through research-driven design.
  • Enhanced content discoverability for 5M+ items by overhauling the search filter, conducting user research, and collaborating with engineers. Documented insights and delivered assets in Confluence to ensure team alignment.

Senior UX Designer | Mar 2019 – Apr 2021

Mapsted — Mississauga, ON
https://mapsted.com/

  • Increased visibility and engagement across multiple platforms by designing and maintaining responsive websites, blogs, and digital content, including custom illustrations and SEO-optimized layouts.
  • Improved design consistency and AODA compliance by developing wireframes, prototypes, and UI components for global products, while enhancing user experience through optimized indoor wayfinding maps.
  • Presented innovative proposals to improve operational efficiency and customer satisfaction for Uniqlo and Sobeys’ in-store navigation systems, designing wireframes and prototypes for item location and availability checks.

Flash Artist | Jan 2005 – Sep 2005

EMI Music — Toronto, ON

  • Created animated GIFs, banner ads, and promotional materials for high-profile events such as the Juno Awards
  • Developed Flash-based streaming media players and designed engaging promotional materials.

Design & Development Tools

Design & Prototyping

  • Figma
  • UXPin
  • Adobe XD
  • Prototyping Tools
  • Adobe Creative Suite
  • Autodesk Maya
  • Blender
  • Unbounce
  • Midjourney

Research

  • Google Analytics
  • Hotjar
  • Survey Monkey
  • Chat GPT

Communication

  • Slack
  • Monday.com
  • Miro
  • Notion
  • OBS Studio

Web Design

  • WordPress
  • HTML
  • CSS
  • Javascript
  • Framer

Project Management

  • Jira
  • Confluence
  • Nucleo
  • AODA Compliance

Design Methodologies & Frameworks

  • Google Material Design
  • Proficient in applying Material Design principles to create intuitive, visually appealing user interfaces across platforms.
  • Atomic Design
  • Experienced in using the Atomic Design methodology to build scalable and reusable UI components, ensuring consistency and efficiency in design systems.
  • Design Thinking
  • Skilled in applying Design Thinking principles to empathize with users, define problems, ideate solutions, prototype, and test user-centered designs.
  • Human-Centered Design
  • Focused on understanding user needs and behaviours to craft solutions that are both effective and empathetic.
  • Lean UX
  • Experienced in implementing Lean UX practices to quickly prototype and test ideas, ensuring designs meet both user and business goals with minimal waste.
  • Agile UX
  • Comfortable working within Agile teams, collaborating with developers and stakeholders to deliver iterative, user-focused design solutions.